As the COVID-19 pandemic drags on, airlines have to get creative in order to engage customers in a sustained and sustainable manner. Some airlines have resorted to flights to nowhere, but Singapore Airlines has decided on a different approach.
Dubbed “Discover Your Singapore Airlines”, the national carrier has rolled out a series of curated experiences for customers to immerse themselves with the romance of travel, all while on the ground! From dining onboard an A380 aircraft, to tours of the airline’s training facility, these activities are sure to rekindle our love for travel with our favourite national carrier.
Restaurant A380 @ Changi
For two days only, on the 24th and 25th of October 2020, Singapore Airlines will convert one of its A380 aircraft into a restaurant. Enjoy signature Singapore Airlines dishes and pair your meal with two complimentary alcoholic drinks and a free flow of non-alcoholic beverages. Dishes from their Peranakan menu, specially designed by acclaimed Singaporean chef Shermay Lee, will also be featured. Receive limited edition souvenirs and enjoy your favourite movies on KrisWorld while you dine too.
Some diners will also have the opportunity to explore the Singapore Airlines heritage showcase, or even tour the interior of the aircraft before the dining event.
The prices for this dining experience in the various cabin classes are as follows:
Tickets for the Restaurant A380 @ Changi experience will be made available on KrisShop on 12 Oct 2020. Given that there are only two dining sessions available, I would expect slots to be snapped up pretty quickly, so be prepared.
Inside Singapore Airlines
Another experience that customers can look forward to is the “Inside Singapore Airlines” tour. Only available on two weekends (21/22 and 28/29 November 2020), visitors will have an opportunity to learn more about what goes on behind the scenes at the SIA Training Centre, from cabin crew and pilot training, to wine appreciation and even a grooming workshop!
The admission fee for this exclusive tour is as follows:
Tickets for the Inside Singapore Airlines tours will go on sale on KrisShop on 1 Nov 2020. Again, given that this is a rare opportunity to catch a glimpse of what goes into the training of Singapore’s finest brand ambassadors, I suggest you act quickly when ticket sales go live.
SIA@Home
If you’re not keen on travelling all the way to the east for the aforementioned experiences, you can opt to experience First and Business Class dining in the comfort of your own home.
You can order a home-dining experience for two created by Singapore Airlines’s world renowned International Culinary Panel chefs. Pair your meal with champagne or wine, and you’ll also have an option for an all-inclusive package which comes with tableware and amenities just like on an actual flight.
We all know of Book the Cook feature on flights where you can pre-select your meals when departing out from selected destinations. For the SIA@Home experience, the Book the Chef option is also available, where a chef will reheat, plate and serve your meals at home. So all you’ll need to do is to sit back, relax, and enjoy your favourite Singapore Airlines meal.
The SIA@Home packages start from the following prices depending on which cabin class meals you pick:
You can book your SIA@Home experience on KrisShop from 5 Oct 2020.
In a nutshell, the Discover Your Singapore Airlines series of experiences is the next best thing to actual travelling by air. Depending on the success of this initiative, perhaps Singapore Airlines can be inspired to roll out more of such activities in the near future. More information can be found here.